Debit & Credit Card Purchase Insights

Disconnected credit and debit spending, media, social, causal, and loyalty data are a thing of the past. Claritas now has the ability to attribute card spend back to online and offline exposures. This includes streaming audio and podcast advertising, which are two notoriously difficult channels to accurately measure. How does this solution benefit you or your clients?

– See the true value of your marketing efforts without relying on flawed streaming audio and podcast advertising methods that include vanity URLs and QR codes
– Privacy-compliant methodology tracks exposures, matches to spend, measures lift vs. control, and provides campaign optimization insights and results
– Coverage extends to millions of households, across multiple categories, with the top used debit and credit cards, and the world’s largest set of online and offline loyalty card data

This insights sheet connects real advertising data to payment partner data, showcasing how marketing tactics drive incremental sales.

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