Identify Your Best PRIZM® Premier Travel Segments

To best identify travelers, marketers need deep insights into their best consumers: where they plan to travel, how often, who they book travel with, and what type of travel experiences they are looking for. To help you get started with your research, we’ve put this infographic together to help you better understand U.S. travel consumers. We specifically look at travel audiences through the lens of Claritas’ industry leading PRIZM® Premier segmentation that provides deep insights into consumer demographics and lifestyles, by their preferences, attitudes and behaviors.