The 2025 U.S. Hispanic Market Report

Claritas is proud to announce the upcoming release of the 2025 U.S. Hispanic Market Report, a comprehensive look at how Hispanic consumers are reshaping media, money, and the marketplace. Join us as we help shine a spotlight on the influence, diversity, and entrepreneurial spirit of Hispanic communities.

Did you know? Hispanics represent nearly 20% of the total U.S. population and will drive 80% of U.S. population growth through 2031. This report reveals how brands can authentically connect and engage with one of the nation’s most powerful and dynamic audiences.

Discover insights spanning:

– Demographics & Growth: Where Hispanic population momentum is strongest and how it’s reshaping local markets
– Lifestyle & Media Habits: What’s trending across internet, mobile, and sports consumption, including how U.S. Hispanics lead in streaming and social media engagement
– AI & Innovation: How technology and responsible AI are opening new opportunities to reach Hispanic consumers with relevance and respect

The Hispanic market is not just a growing demographic; it’s the heartbeat of America’s future economy. There’s no better time to learn how culture drives commerce and how to lead with authenticity, insight, and impact.

Download the 2025 U.S. Hispanic Market Report, here.