Archives: Review

Instead of marketing via the rearview mirror, aiming for the future makes complete sense–nurturing multicultural consumers will represent a long lifetime of revenue so that loyalty increases, cost of acquisition decreases and all the dashboard metrics light up in green.”

We used ConneXions segmentation through Claritas Digital to increase our online campaign results 16x by activating our segments online.”

Retail is struggling but we’re gaining market share due to our segmentation from Claritas.”

P$YCLE data is a cornerstone of the marketing research strategies at Webster First. Our ability to identify and understand the markets we serve leveraging P$YCLE segments is a key component to the success we’ve experienced in our organic growth strategy.”