Capturing the Opportunity to Influence

What is the best approach to understand the impact of broadcast advertising on your key performance indicators? On this episode of The Marketing Insider, we sat down with the VP of Partner Success at Claritas, Caleb Mansfield, and the SVP of Advertising and Audience Products at Audacy, Kevin Greenwald. The two experts in their fields discussed measuring the “opportunity to influence” a consumer’s path to purchase by connecting broadcast ad impressions to subsequent conversion events.

Listen to learn what inspired Claritas and Audacy to collaborate on our new Broadcast Attribution solution and what sets it apart from existing measurement tools on the market. Understand how it improves campaigns optimization for marketers, plus the results you can expect from leveraging Broadcast Attribution. Finally, hear how this solution demonstrates the strategic value of audio advertising, told through the lens of a case study.