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Demographics | Software & Systems | Claritas Service Solutions | Segmentation | Online Solutions

Learn more about Claritas demographics products including: American Demographics, US Demographics, Consumer Demographics, Market Demographics reports and market maps – call today!

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Our Demographics Products

	By Alphabetical Order

	By Application & Industry

	By Product Type

Demographics Quick Links

	Demographic Data

	Claritas Demographics and the Census

	Claritas Demographic Methodology

	Demographics Glossary


	Claritas Data Dictionary

	Support & Training

Claritas Demographics Products:

Online Demographics Access:
Site Reports – Demographic reports & maps

Claritas MarketPlace – Market analysis suite

Census Data Access

Desktop Demographics Software:
iXPRESS – Market analysis and site selection software

iMARK – Site selection and marketing software

Demographics Databases:
Pop-Facts Demographic estimates and trends

Net Worth demographic estimates

Income Producing Assets demographic estimates

Workplace Population demographic estimates

Demographics

Demographics Data Methodology

Claritas, the world leader in demographics, American demographics, U.S. demographics, demographic estimates and population projections, is considered by many the market leader in small area demographics estimates. We provide an extensive array of demographics research and marketing demographics information including city, neighborhood, town, ZIP Code and small area market demographics estimates.

Nationwide sets of small area demographics estimates and demographics data projections were pioneered by the private sector 30 years ago, and such population and market demographics updates are still a unique marketing demographics product of private suppliers. These demographics data suppliers have developed a variety of approaches to annual demographics estimation, and the results for small area demographic estimates can vary widely. Users are encouraged to familiarize themselves with the demographic methodologies used to produce such demographic data. Demographics are the foundation for your marketing research, market planning, distribution and marketing strategies. Therefore, the demographics you choose are extremely important to your future success.

Claritas is the industry leader in applied demographics and the preeminent provider of small-area demographics estimates. Using our years of demographic data experience and demographics expertise, we rely on rigorous American demographics research, US demographics, consumer demographics, marketing demographics and a solid demographics methodology to produce our demographics estimates.

Product Literature

The following document requires Acrobat Reader

View and print the 2007 Claritas Update Demographics: The Right Foundation for Effective Marketing Brochure in PDF format.

View and print the 2007 Claritas Update Demographics: The Methodology Behind the Data Brochure in PDF format.

View and print the 2007 Claritas Update Demographics: Reveal Important Insights about your Market Brochure in PDF format.

View and print the Claritas Demographics – Trending Demographic Variables Fact Sheet in PDF format.

View and print the Senior Life Report Fact Sheet in PDF format.

View and print the 2007 Claritas Update Demographics Methodology in PDF format.

View and print the 2007 Claritas Update Demographics Methodology Summary in PDF format.

Methodology for Creating Demographics Estimates

Want to know more about how Claritas updates its marketing demographics, American demographics, U.S. demographics, household counts and small area demographic estimates from the decennial Census data?

Claritas has documented its demographics methodology in a comprehensive paper detailing the methods used to estimate small (local) area demographics. This demographics research document is updated on a yearly basis by the demographers who produce the demographics estimates and U.S. demographics projections so that the most recent demographics update methodology is always available to you. We believe that disclosure of these applied demography and marketing demographics research methods is essential to our users' understanding of the census population statistics and demographics estimates produced.

Contact a Claritas Account Representative: 1-866-737-7429 to request a copy of the Claritas Demographics Methodology.

Nationwide sets of small area demographics estimates, U.S. city demographics and American demographics projections were pioneered by the private sector 30 years ago, and such marketing demographics updates are still a unique business demographics product of private suppliers. These marketing demographics data suppliers have developed a variety of approaches to annual demographics estimation, and the results for small area demographics estimates and U.S. population characteristics can vary widely. Users are encouraged to familiarize themselves with the marketing demographics research methods used to produce such business demographics data.

For more information regarding Census 2000 and Claritas demographics data products, visit this special Census website made available by Claritas.


About Claritas Demographics Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date demographics and target marketing demographics information about American demographics, U.S. demographics, consumer demographics, population characteristics, consumer behavior, consumer spending, household demographics and business demographics within any specific geographic market area in the United States. Claritas' applied demography and American demographics research reports include population demographics and target marketing demographic research and demographic market analysis services aimed at reducing your cost of customer acquisition and growing customer value. Claritas is a target marketing information and demographics company focused on helping you with consumer demographics, B2B marketing, American demographics, U.S. demographics and market demographics statistics reports designed to maximize your profitability with measurable target marketing programs, marketing demographics tools and B2B marketing software. Claritas offers industry-leading market segmentation demographics systems, market analysis demographics consulting, and marketing research software applications to help you with site location analysis, site selection, market segmentation, advertising sales and consumer market demographics targeting. Claritas provides you with the marketing demographics information foundation: market segmentation data, demographics data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise – all needed to examine markets and execute profitable target marketing opportunities. Adding demographics software, consumer market analysis, and niche marketing demographics intelligence to information reflects Claritas' holistic approach to providing demographics solutions and our commitment to fostering target marketing innovation. Claritas maintains an extensive array of: demographics, consumer data, market segmentation analysis, B2B marketing data, and market segmentation research – all delivered with marketing analysis and marketing demographics applications through the technology that is best suited to you. The result of our marketing research analysis and consumer demographics reports allows our clients to go beyond conventionally accepted target marketing demographics research strategies to capitalize on new demographics market segment opportunities and existing market potential. Claritas is a Nielsen company. The Nielsen Company is a world-leading demographics, American demographics, U.S. demographics, market segmentation research and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others. Welcome to Claritas, the world leader in demographics.
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