The 2024 U.S. Hispanic Market Report

In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2024 Hispanic Market Report.

Why should you be interested?

With almost 68.5 million U.S. residents, Hispanics now represent more than 20% of the U.S. population. Accounting for more than 62% of the U.S. population growth since 2010, the U.S. Hispanic population has almost doubled in size since the 2000 Census. The growth is projected to continue over the next 5 years – in the time it takes the average person to read this report, there will be more than 160 Hispanics added to the U.S. population. Without this growth in Hispanic population, the total U.S. population would have decreased over the past 5 years.

What’s Inside the 2024 Hispanic Market Report:

-A demographic snapshot of the rapidly growing U.S. Hispanic market.
-An in-depth exploration of the changing racial identity landscape among U.S. Hispanics.
-Actionable data that will help you tailor your marketing efforts to resonate among Hispanics.
-Insight into what’s driving U.S. Hispanic consumers towards selected brands, products, services, channels and devices.

Don’t miss out on the chance to harness the power of this burgeoning market. Download our 2024 Hispanic Market Report now and take your multicultural marketing efforts to the next level.

Interested in specific insights not covered in this report but critical to your marketing success? With Claritas’ unprecedented data on multicultural audiences, we can provide you a 360-degree view of America’s fastest growing populations with more granular insights than anyone in the industry, including how and where to engage them with multichannel campaigns. Learn more here.