Powering Member Growth: 80% Above Goal

THE CHALLENGE

Suncoast Credit Union, one of the largest in the U.S. with over $20B in assets, is focused on continuously growing membership through a combination of M&A and the launch of innovative campaigns and products designed to function as perpetual growth engines.

To support the launch of a high-yield checking account product suite, Suncoast leadership tasked their marketing team with an acquisition goal of 8,000 new members. Recognizing that traditional campaign-based marketing was no longer sufficient, they partnered with Claritas to connect audience insights, media strategy, and measurement within a unified system. This stronger alignment enabled effective optimization and made it easier to scale what was working throughout the campaign.

SOLUTION

Claritas helped Suncoast exceed their goal by combining first and third-party data, like P$YCLE® Premier segmentation, to identify and prioritize high-value audiences, align messaging and positioning, and focus on the most effective channels driving return, like display – not social.

All performance data was unified into a single platform, enabling consistent measurement and attribution across efforts. This approach created a continuous optimization loop refining targeting, messaging, and media based on real business outcomes, ultimately turning the initiative into a repeatable growth engine that drove impressive results.

Watch Claritas and Suncoast Credit Union speak more in depth about this case study, here.