The 2026 U.S. Hispanic Market Report

Claritas is proud to announce the release of the 2026 U.S. Hispanic Market Report, Decoding Acculturation in America’s Fastest-Growing Market. This wide-ranging look at how Hispanic consumers are reshaping media, money, and the marketplace spotlights the influence and diversity of Hispanic communities.

Did you know? Hispanics now represent almost 21% of the total U.S. population, have accounted for 78% of U.S. population growth since 2020, and are projected to account for more than 90% of it over the next five years. This report reveals how brands can authentically connect and engage with one of the nation’s most powerful and dynamic audiences.

Discover insights spanning:
– Demographics & Growth: Where Hispanic population momentum is strongest, which emerging markets to watch, and how Claritas’ updated Hispanic Language Preference segments show when and where to use Spanish
– AI & Innovation: How Hispanic households are leading AI adoption, with 47% using AI chat tools in their daily routine, and what that means for brands competing to be part of the answer
– Lifestyle & Media Habits: How Hispanic consumers over-index on every streaming service measured, lean mobile-first, and create, rate, and share on social media
– Shopping & Financial Behavior: Where Hispanic consumers shop by chain, how they use mobile payments, and how they are shopping for loans online

The Hispanic market is not just a growing demographic. With virtually all of the nation’s projected population growth, it is essential to America’s economic future. There’s no better time to learn how culture shapes consumer behavior and how to lead with authenticity, insight, and impact.

Download the 2026 U.S. Hispanic Market Report, here.