Amplified Digital Agency

Amplified Digital Agency Locates Shoppers For A Furniture Store Client


The Insights team at Amplified Digital, LLC, a full-service digital agency under Lee Enterprises that focuses on strategic marketing, creative services, planning, and consulting, has been a Claritas 360 platform user for several years. The team leverages the Claritas 360 data and insights to tackle the every day challenge of assisting clients in understanding their current and future customers.


Amplified had a nationwide furniture client with numerous brands under them who wanted to better understand their current shoppers’ demographics. That way they could tailor their advertising messaging to better suit their lifestyle and attract new shoppers. They also wanted to know more about brand sentiment. In addition, they hoped to find additional opportunities for brick-and-mortar expansion in their retail trade zone (RTZ).

To find answers, the Amplified Insights team viewed analysis areas in Claritas 360 that matched where their furniture client was located. They also mapped out areas where they were considering expansion. Then, they overlaid Claritas PRIZM® Premier segmentation by Lifestage to personify who lived in those RTZs. Taking the data, they pulled from Claritas 360 and creating audiences of furniture shopper contenders, the Amplified team recommended who their client should target with its advertising. Furthermore, they provided customized messaging based on psychographic data to help increase brand loyalty.


Increased store foot traffic & website visitors

Possible acquisition of new locations

Rebrand to increase brand loyalty


Claritas 360 is an intuitive web-based application for quick and seamless analysis of customer data and markets.

Claritas PRIZM® Premier is the industry’s most widely adopted segmentation solution, providing rich insights for every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and tech usage.

“Claritas 360 has been an instrumental platform helping to identify target audiences for our clients and finding look-a-like audiences to increase market share and build brand loyalty.” – Melissa Fix, Director of Data and Research Development, Amplified Digital Agency

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