Identify / Syndicated Audiences

PRIZM® Premier

PRIZM Premier is the industry’s most widely adopted segmentation solution. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.

No matter what industry you work in, the more you know about an audience, the faster you can pinpoint the most likely potential customers. Using the most robust data on the American consumer, PRIZM Premier identifies over 68 different segments, allowing you to target your marketing with greater precision.

Each segment summarizes a complex profile in a way that is intuitive, easy to communicate, and easy to activate on both online and offline channels.

How We Create Our Segments

PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. LifeStage groups are based on age, affluence, and the presence of children. The Social Groups are based on affluence and whether they live in a city, second-tier city, the suburbs, or small towns and rural areas.

Behavioral Data

Claritas’ data scientists incorporate various offline and online data sources into the development of PRIZM Premier segments, including demographics, lifestyle, purchase and media behaviors to develop an actionable portrait of today’s consumers.

Purchase Behaviors Include:

  • Apparel
  • Appliances
  • Automotive
  • Communications
  • Consumer Package Goods
  • Financial Services & Wealth
  • Home Furnishings
  • Media Usage
  • Travel
  • Technology

Media Behaviors Include:

  • TV
  • Cable
  • Internet
  • Social
  • Podcast
  • Mobile
  • Audio
  • Print

What Can PRIZM® Premier do for marketers?

Know More About Existing Customers

By appending PRIZM Premier to your CRM files, you’ll know more about your customer’s lifestyle, media consumption and purchasing preferences and be able to engage with them in more meaningful and individualized ways.

Find New Customers Faster

With detailed analyses of consumers and markets down to the household level, you’ll be able to find new prospects that match your existing customers faster and more accurately.

Significantly Improve ROI

Executing multichannel campaigns with our PRIZM segments have averaged 4-6X greater ROI for marketers. Claritas can handle the campaign execution for you, or you can find our segments across all major industry platforms and channels.

Methodology: The Forefront of Innovation in Segmentation

Our industry-leading segmentations are built from the household level up using a patented method of data science. This method culls over 10,000 variables to predict consumer behavior with greater precision. The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection as well as our linkages to leading surveys and panels. We are the only company that is coded into Nielsen survey panel for TV ratings so we can run TV ratings against our segmentation for optimized TV and radio buys.

How We Can Work Together


Identify consumer segments more or less likely to engage in a behavior


Add codes to your customer or prospect databases


Geographic footprint for where PRIZM Premier segments reside

Find your segment now with our ZIP Code Look-up


Activate your segmentation with Claritas marketing services

We can quickly deliver your audiences to our vast network of channel and platform partners, so you and your agency can execute your campaign on your own. Or let us do it for you.
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Are you ready to know more?