Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. If marketers get it right, they will be able to tap into a population segment that has both high-levels of household income and brand loyalty.
In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and capture their future growth.
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