The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.

Listen to Podcast

Are you ready to know more?

Need help finding your next customer?

Questions
Please contact the Claritas Sales Team at 888.981.0040
Current Clients
Please contact the Solution Center at 800.866.6511 for immediate assistance
  • This field is for validation purposes and should be left unchanged.
×

Learn More