The Small Business Buyer’s Journey
In this episode we discuss how B2B companies can best reach and interact with small business decision makers. Hear interviews with the co-owner of Common Good Cocktail House and a franchise owner of Anytime Fitness about how they research providers, what channels they use, and what influences buying decisions.
Through a combination of proprietary Claritas research, results from the Claritas Small Business Behavior Track survey and anecdotal stories from two small businesses, listeners get insight into why their target B2B buyers make the decisions they do, the impact recommendations have, what factors influence buyers the most, and what turns them off.
