The Evolution of The Digital Marketing Space

Claritas Vice President of Partner Success, Caleb Mansfield, recently joined The Marketing Insider for the first time. He shared what’s new, what’s evolved, and what’s upcoming in the world of digital marketing. In addition, he covered some of the hottest channels for ROAS, including podcast, digital audio, and broadcast media.

Listen to the 25-minute episode to hear Caleb answer questions like:
– Why is the expected ad revenue for podcasts outpacing projections year after year?
– How was Claritas involved in Evolutions by Podcast Movement?
– With the recent announcement of our Podcast RSS Restatement capabilities – a first to market feature – what can advertisers expect to have improved with ad attribution?
– How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?
– How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?