When Creative Meets the Algorithm: Who’s Really Driving Performance?

This episode of The Marketing Insider | A Claritas Podcast is a little different. Instead of a live studio conversation, we’re bringing you inside the Cannes Lions International Festival of Creativity, where Claritas hosted a panel that had the room talking.

Our colleague and SVP of AI Optimization, Don Sklenka, took the hosting seat for this one. He was joined by six leaders from across the marketing ecosystem for a candid, no-fluff conversation about where AI is actually taking our industry right now.

In this episode you’ll hear:

– Why the industry has moved past asking “what is AI?” and is now focused on how to scale with it
– How Indeed used a single human insight about job security in Germany to drive hundreds of targeted creative iterations at scale
– Why real-time behavioral signals are replacing static audience segments and what that means for creative strategy
– How brand and performance teams are finally breaking down their silos, and what’s making that possible now
– What “machine availability” means and why it’s the next competitive frontier for marketers

Featured panelists:

Don Sklenka, SVP of AI Optimization, Claritas (moderator)
Cliona Hayes, Sr. Director of Global Brand Marketing, Indeed
Will Double, Executive Director, Global Client Lead, WPP Media
Paul Frampton-Calero, CEO, Goodway Group
Danielle Kramer, SVP of Sales, GroundTruth
Dawn Williamson, CRO, Comcast Advertising
Alexa Ritacco Raff, CMO, goop