The 2026 Technology Report:

A Tech Marketer’s Guide to the New Connected Household

The modern household is no longer defined by internet access alone. Broadband, streaming, smart-home technology, energy management, connected appliances, EV readiness, and future technology are converging to create a new connected household ecosystem. For ISPs, utilities, telecom providers, and smart-tech brands, this shift creates major opportunities, but only for marketers who can identify which households are ready to adopt, upgrade, switch, bundle, or engage.

In this report, Claritas explores how audience intelligence, segmentation, multichannel activation, measurement, and AI optimization can help tech brands turn connected household signals into measurable growth. Using market insights, Claritas data, and real-world results, the report shows how brands can better understand connected household behaviors, tailor messaging by need and motivation, and reach high-opportunity audiences with greater precision.

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