All Things Measurement: Attribution Methodology
In the 2nd video of our All Things Measurement series, we take a deeper dive into the backbone of our attribution methodology. Claritas Director of Optimize Channel Solutions, Aaron Klayer, takes you on a 10-minute journey to discuss the advantage of leveraging the intelligence of the Claritas Identity Graph, which allows marketers to understand projected conversions and match rates. From what marketers should look for in a partner to help them track and measure campaign performance, to how to improve their advertising ROI, we cover it all.
If you missed the first video in this series, you can find it, here. In that video we discussed how to understand attribution in four easy steps. Plus, we explained how attribution is the ability to assign credit to an ad that was effective in delivering against predetermined campaign goals.