Automotive Aftermarket: Optimism and Insight
Vehicle parts/equipment. Auto collision repair. Replacement automobile tires. Spurred by rising auto prices, a growing interest in customization, and the emphasis on electric vehicles, the automotive aftermarket is projected to reach $560 Billion by 2026. As a marketer in the automotive aftermarket, where will you find your top customers?
This brief infographic provides stats and insights on optimizing your success in the automotive aftermarket industry. Also included is a view through the lens of Claritas PRIZM® Premier, the industry’s most widely adopted segmentation solution. Providing valuable insights including demographics, lifestyle and media preferences, shopping and technology behaviors and more, our PRIZM Premier has proven to help automotive marketers develop and activate the most efficient multichannel campaigns, reaching the consumers most likely to be interested in auto aftermarket products and services.