The Black Consumer Market | A Claritas Fireside Chat

At Claritas, we know the importance of both celebrating multicultural consumers and sharing the data behind where marketing efforts can be improved to reach them. This month, Claritas’ own Monique Ruiz had the opportunity to sit down for a fireside chat on the Black consumer market with Authentique Agency’s Chief Strategy Officer, Jelanii Reed. Authentique Agency is an Atlanta-based integrated marketing agency known for leveraging the power of identity through the intersection of multiculturalism and LGTBQIA viewpoints.

Jelanii shared both personal anecdotes and the wealth of marketing knowledge she has acquired over decades in the industry as to what it takes to reach consumers – especially Black consumers – in a relatable, genuine, and impactful way. From the non-negotiable data assets Authentique invests in to make sure they’re helping their clients achieve their goals, to her top tips for being a better marketer, this 15-minute interview is jam packed with action items any marketer can implement into their business strategy. In addition, Jelanii ushers us into March and Women’s History Month by sharing what it means to her to be a Black, female executive for a prominent multicultural agency, and where she hopes to see advances for women in marketing.

After listening to the fireside chat on the Black consumer market with Authentique Agency, check out our Black Consumer Retail Behaviors infographic, and our new report on the Tech Behaviors of Today’s Black Consumers, here.