The Black Consumer Market: Fireside Chat with LaToya Christian of GroupM

In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we’ve invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.

In the 15-minute conversation, LaToya and Claritas Director of Marketing, Monique Ruiz, highlight often overlooked nuances within the Black population segment that could help boost marketing campaign ROI. They also discuss how recent shifts to digital have opened up new opportunities to better reach Black consumers, plus LaToya grades how well brands who committed to diversity and inclusion last summer are doing today. Watch the interview, complete with real data stats, actionable advice and more, below.