What’s Substantiating the Growth of the Home Improvement Market?

Today, the home improvement industry is stronger than it has been in over ten years. In fact, the US home improvement market is valued at $538 billion annually and is forecast to exceed $600 billion dollars by 2025, which is more than double the value reached in 2008. To help you better understand home improvement audiences, we utilized Claritas’ multicultural data to understand the dynamics of the diverse American consumer. To see just how quickly preferences and behaviors can change based on one’s ethnicity, download our latest Infographic.