Where to Next?              Travel Sites Lead the Way

As the world continues to become more digital, it is not surprising that the travel industry has cultivated its online presence. Everything from aggregate travel sites (online travel agencies or OTAs) to travel review sites, to home sharing platforms – online travel research and booking continues to grow more popular. In fact, it is estimated that as much as 83% of adults in the U.S. would prefer to book their travel online.

From channel and platform descriptions to insights into the audiences that rank highest in each, this infographic explores the world of the online travel industry. There are even tips on how to gain inroads into key target consumers. View the video infographic below or download the pdf version of  “Travel Sites Lead the Way”.