Millennials vs Boomers – In-store and online retail preferences

Where do Millennial and Boomer consumers prefer to shop? Is it In-store or Online? Do they prefer Big Box, Discount or Luxury stores?

Retail executives often talk about the need to improve online and in-store customer experiences in meaningful ways. But this is easier said than done – especially across generational cohorts. In this infographic, we look at the US Millennial (ages 25-39) and Boomer (ages 55-70+) generations and their preferences for shopping in-store and online by three main categories: Top Big Box retailers, Top Discount retailers and Top Upscale and Luxury retailers.

Download our latest Infographic to find out where and how they shop and get pro tips on how to drive consumer demand by generation.