Millennials vs Boomers – What They Want From Retailers
Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic, and to engage with customers in meaningful ways. But this is easier said than done – especially across generational cohorts. Millennials are true digital-natives who have nearly always lived in a world with Internet, smartphones and social media. In contrast, not all Boomers have this same comfort level with technology, and because of this, they may engage with retail brands in different ways. Download our latest Infographic, to see how retail behaviors change across these two generational cohorts.