Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.
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FEATURED MONTHLY PODCAST EPISODE

Digital Audio & Data Partnerships

On this episode of The Marketing Insider, Darrell Jursa from IRI joins Claritas' own Aaron Klayer to talk about digital audio and data partnerships. From sharing how partnerships form in the first place, to how we helped a global skincare brand achieve incredible results, they give listeners the ins and outs of why digital audio is currently taking over media plans.

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The Asian-American Market – Crazy Rich and Growing Strong
Spotlight on the fastest-growing and wealthiest demographic group in America with an Account Growth Strategist at TDW+Co.
Finance Industry Segmentation & Fair Lending
In this episode we discuss the challenges of Fair Lending for marketers and a privacy-safe financial solution that exists to find new customers without running afoul of consumer fair lending laws.
Marketing to a Majority-Minority Nation
The U.S. is now a majority-minority merging population. What are the behavioral characteristics and market preferences between first, second and third-generation Americans that marketers need to know to sells marter.
The Small Business Buyer’s Journey
What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience?

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