Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.
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FEATURED MONTHLY PODCAST EPISODE

Metaverse: Is It The Future of Digital Advertising?

On this episode of The Marketing Insider, we talk with Joel LaMontagne of Trivver who shares how his company uses the metaverse to place digital products in consumer homes on behalf of advertisers, and why the success metrics of advertising here are so high.

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Marketing to a Majority-Minority Nation
The U.S. is now a majority-minority merging population. What are the behavioral characteristics and market preferences between first, second and third-generation Americans that marketers need to know to sells marter.
The Small Business Buyer’s Journey
What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience?

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