A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.
FEATURED MONTHLY PODCAST EPISODE
Audiences, Activation, and Acquisition
On this episode of The Marketing Insider, President and co-founder of Nima Hunter, Inc., Don Carli shares his decades of precision marketing expertise with marketers who want to know who their best customers and prospects are, what it takes to pique their interests and shuffle them down the marketing funnel from awareness to consideration, and how to convert them to paying customers, clients, or members.
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Voter Trends: What Marketers Need to Know & Why Businesses Should Care
Winning the election will mean understanding who's voting, who's not, the biggest impacts on voter turnout, and who is most likely to be engaged. Listen to hear interesting voter trends and demographics, who is going to the polls, how often they go and why businesses should care.
The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
Are you capturing the growth that the Black consumer market represents? Listen to understand how to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help you gain a larger share of this trillion-dollar market segment.
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