Claritas Podcast

The Marketing Insider

A monthly podcast for marketers focused on finding and targeting their ideal customers, at scale. The Marketing Insider | A Claritas Podcast covers a variety of topics and industries to help you effectively identify your best customers, deliver the right media and messages to them, and optimize results to measure the greatest ROI.
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FEATURED MONTHLY PODCAST EPISODE

New Privacy Legislations and How They Impact Your Marketing Efforts

For the first episode in our 2023 season, BlueSky Privacy CEO and Founder, Teresa Troester-Falk, and Claritas CTO Al Gadbut clue listeners in on new consumer privacy legislations and how they impact your marketing efforts.

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Identity Graphs: Fuel for Your Marketing Engine
Learn what identity graphs are and how one was used to help Metro by T-Mobile uncover thousands of previously unidentifiable leads that were used to create winning campaigns.
Delivering Fresh CPG Marketing to a Multicultural Nation
We speak to Novamex, a food and drink distributor, about their approach to delivering fresh marketing to a multicultural nation.
Measuring Success in an Omnichannel World
In this episode we discuss the challenge of measurement. CEO James Heller of Wrapify talks to us about how they are assessing the value of marketing campaigns and seeing real attribution.
The Asian-American Market – Crazy Rich and Growing Strong
Spotlight on the fastest-growing and wealthiest demographic group in America with an Account Growth Strategist at TDW+Co.
Finance Industry Segmentation & Fair Lending
In this episode we discuss the challenges of Fair Lending for marketers and a privacy-safe financial solution that exists to find new customers without running afoul of consumer fair lending laws.
Marketing to a Majority-Minority Nation
The U.S. is now a majority-minority merging population. What are the behavioral characteristics and market preferences between first, second and third-generation Americans that marketers need to know to sells marter.
The Small Business Buyer’s Journey
What goes through the mind of a small business owner or buyer when she decides to purchase services from a telecom provider, an insurance carrier or a banking partner? Is it all about price? Do relationships count? What about convenience?

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