The multicultural market is the new American mainstream. Engaging with this market effectively and productively requires knowing more about their likes, dislikes, preferences, behaviors, cultural attitudes, spending habits and more.
CultureCode divides the multicultural market into two major segmentations. Hispanicity provides insight into the vast Hispanic/Latino-American consumer. Asianicity addresses the fast-growing Asian-American market. Each major segmentation is further distilled by:
Behavioral and Purchase Behaviors
CultureCode deepens and enriches the picture of each multicultural audience by refining with additional demographic economic, behavioral, and attitudinal attributes, such as:
For marketers, the result of CultureCode’s data-rich insight is smarter targeting, smarter planning and smarter buying to help build brands and improve ROI.
How you engage with a multicultural consumer and in what language depends on each person’s degree of assimilation. By segmenting with CultureCode you’ll increase engagement, loyalty, and results by communicating in a culturally sensitive way.
Determine the best multicultural prospects with the most long-term potential. Analyze growth across product categories, then create messaging that resonates based on how much they identify with their country of origin.
Append CultureCode segments to your consumer and business lists and develop targeted direct marketing via post and email, as well as digital campaigns to your best prospect's favorite channels.
Instead of marketing via the rearview mirror, aiming for the future makes complete sense–nurturing multicultural consumers will represent a long lifetime of revenue so that loyalty increases, cost of acquisition decreases and all the dashboard metrics light up in green.”
CultureCode provides brands with a versatile tool to achieve success with multicultural audiences. The insights it provides have been invaluable for many projects, including:
See how Claritas helped Nestle expand their distribution and grow sales in the U.S. Hispanic market through data-driven intelligence.Read More