Understanding Hispanic Insurance Preferences: A Consumer Insights Report
Know Your Audience: A Study on Hispanic Insurance Preferences
The insurance industry generates hundreds of billions of dollars in yearly revenue in the U.S., but it is still a very competitive market. The key to standing out, while adequately addressing the current needs of consumers and anticipating their future wants, starts with knowing more about them.
In this report, you’ll gain insights into:
-Insurance products held by Hispanic households (HHs)
-Their number of policies and insurance plans
-Their frequency of insurance shopping
-The factors influencing Hispanic HHs when selecting policies
-Their preferred customer service channels
-The provider of their most recently purchased policy
-The reasons behind the lack of specific types of insurance products
Don’t miss out on the chance to harness the power of this burgeoning market. Download our Report now and take your multicultural marketing efforts to the next level.
Interested in specific insights not covered in this report but critical to your marketing success? With Claritas’ unprecedented data on multicultural audiences, we can provide you a 360-degree view of America’s fastest growing populations with more granular insights than anyone in the industry, including how and where to engage them with multichannel campaigns. Learn more here.