Make Every Deployment More Informed
Claritas Email Advantage helps marketers identify the audiences they want to reach, activate email campaigns, and use campaign response and conversion data to guide optimization. Match-back reporting and holdout groups help quantify incrementality and cost per acquisition, giving marketers evidence to refine targeting and future deployments.
Build audiences around the people and attributes that matter
Industry audiences
Automotive, car owners, in-market consumers, families and presence of children, retail, political affiliation, travel, new homeowners, new parents, pet owners, donors, entertainment, and more.
Consumer attributes
ZIP+4-level geography, age, income, education, presence of children, gender, marital status, occupation, political views, mortgage and property data, spending models, consumer profile models, and life events.
Business attributes
Geography and location, SIC and NAICS codes, employee size, sales volume, ownership gender, ethnicity, title, location type, and years in business.
Syndicated audiences and segmentation
PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier, CultureCode®, Income Producing Assets (IPA), net worth, and technology scores.
Claritas Email Advantage Capabilities
Reach the Right Audiences
Access more than 500 million email addresses, including 125 million active within the last 90 days. Claritas data covers more than 260 million U.S. adults and over 1 billion devices. Build audiences with consumer, business, geographic, industry, and syndicated audience attributes.
AI Audiences for Email
Claritas AI Audiences uses collected conversion data to adjust audience targeting throughout the campaign. This helps focus campaign delivery on the people most likely to respond, while reducing the need for manual analysis.
AI-Optimized Subject Lines
A multivariant approach evaluates how audience segments respond to different subject lines. AI applies the most relevant option by segment and continues to support optimization without requiring one overall winner.
Strategic Deployment
A multivariant approach evaluates how audience segments respond to different subject lines. AI applies the most relevant option by segment and continues to support optimization without requiring one overall winner.
Email Prescreen
Claritas combines Identity Graph 3.0 with email-to-consumer resolution to create audiences supported by high-confidence identity matches. This approach improves audience traceability and helps clients address privacy and compliance requirements for prescreen campaigns.
Digital Activation
Claritas can manage digital and social campaigns using the same audience identified for email treatment. Automated triggers can launch timely email and coordinated digital campaigns based on new data or consumer engagement.
Measurement that Guides the Next Deployment
Match-back reporting and holdout groups help quantify campaign incrementality and cost per acquisition. Use those results to refine targeting and inform future deployments.
Go-Live Testing Models
Structured test deployments evaluate and refine audiences before a broader rollout. After each deployment, Claritas uses AI to analyze response data, sharpen targeting, and provide an early read on performance.
Claritas + AI Powered Email Marketing
As a trailblazer in understanding the American consumer, Claritas is also leveraging the integration of patented and advanced AI into our infrastructure, machine learning methodologies and the Claritas Identity Graph to enhance the accuracy, speed, ease of use and scale of our full suite of solutions. We call our revolutionary AI engine Clair. She’s our ever-evolving brain, tirelessly analyzing mountains of data to unveil the intricate tapestry of the American consumer.
Learn MoreMost Compliant Email Data Available
Claritas is the leading owner and compiler of 3rd-party permission opt-in email address data. Each consumer email address in our database has opted in to receive third-party offers. As required by law, these opt-ins are fully traceable to the date and place of the action. Our partners who contribute data to us must pass a rigorous vetting process before any of their data can be included in our database.
To get more information on our sourcing, validation and compliation processes, follow the link below.
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Measure and optimize your campaign in real time
Need help finding your next customer?
Questions
Please contact the Claritas Sales Team at866-ROI-TEAM (866-764-8326)
Current Clients
Please contact the Solution Center at855-400-ASST (855-400-2778) for immediate assistance
