Search Results for: prizm

PRIZM Premier is the industry’s most widely adopted segmentation solution. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage. No matter what industry you work in, the more you know about an […]

A custom segmentation makeover leads to smarter marketing

Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…

Meet PRIZM Premier Segment #2 – Networked Neighbors

With their children mostly grown and out of the house, these older couples are Cruisin' to Retirement.

Increase precision and gain a higher ROI by using PRIZM Premier Hispanicity data to identify which of your target PRIZM Premier segments are likely to be Hispanic.

To reach the best online retail shopper, it’s vital to know who they are, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual retail behaviors, allowing you to target your marketing with greater precision.

The travel industry is slowly bouncing back. Now is the time to re-engage travelers and help them schedule their upcoming trips.

To identify travelers, marketers need deep insights into their consumers: where they plan to travel, how often, who they book travel with, and what type of travel experiences they are looking for. To help you get started, we've put together an infographic to help you better understand U.S. travelers.

In this infographic, we look at the top food audiences through the lens of Claritas’ industry-leading PRIZM® Premier segmentation that provides deep insights into consumer demographics and lifestyles, by their preferences, attitudes and behaviors. Download our Infographic to learn more about the top consumer segments for the food industry.

There will be 179.6M monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer. To help marketers stay connected and in front of this audience, we put together an Infographic that highlights the Claritas PRIZM® Premier segment with the highest indices for gaming-related behaviors.

Vacation and travel is a $550+ billion-dollar industry. As a marketer, how do you gain greater insight into travel customers' specific needs and preferences? In our first travel infographic, we look at the preferences of top travel audiences through the lens of Claritas’ industry-leading PRIZM Premier segmentation. In our latest infographic, we take a deeper dive into their travel attitudes and values.

From auto accessories to collision repair and vehicle tire replacement, the automotive aftermarket industry is exploding.  This infographic introduces some important insights and concepts to help make you successful within this growing market.