Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

The Secret to Boosting Your Marketing Campaign ROI

Transformative Identity Graph technology and superior data science connects your customers’ and prospects’ real world data to their devices and digital behavior with more accuracy and scale than anyone in the industry.

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California Consumer Privacy Act of 2018: What Will Compliance Really Look Like?
With CCPA lacking critical details, data companies are working together to develop guidelines designed to offer compliance guidance to the industry
Six Questions to Ask Before Choosing an Identity Graph Partner
All identity graphs are not created equal, so it’s important to understand the exact capabilities an identity graph actually provides before you commit.
Five Omnichannel Marketing Secrets Your Competitors Won’t Tell You
Tips for adapting your marketing to understand a customer’s optimal path to purchase so you can calculate an accurate ROI for your campaigns
The Average Asian American Household Will Make $116,319 This Year – And Here’s Where They’ll Spend It
It’s official. Asian Americans are the fastest-growing population segment in the U.S., and they contribute a lot to consumer spending, so marketers, take note.
It’s Not Your Grandfather’s Data: Why Data Appending is the Unsung Hero in Effective Marketing
Getting the insights you need to customize your engagements with each unique customer requires connecting the dots with the right data
Multi-Touch Attribution: Why it’s All About the Data
MTA is a valuable tool for understanding a brand’s marketing efforts, but it’s not the only tool
Beyond Black Box Measurement: How to Finally Turn Your Marketing Department Into a Profit Center
Are you working with a vendor that gives you access to the three things you need to calculate a true ROI?
Rewriting the Marketing Rules in 2019
Key challenges companies are struggling with in truly understanding how to find their best customers and convince them to buy, plus the solutions to solve them
Majority-Minority America: Facing the Facts in the 21st Century
Most major metropolitan areas are already majority-minority, and the entire nation will follow suit in less than 30 years
Privacy or Personalization? Why Not Both?
Alternative solutions to enable to relevant content that’s wedded to the consumer’s privacy rights.
The Why Behind the Buy – Small Business Purchase Journey
The top four takeaways from the series premiere episode of The Why Behind The Buy podcast
Is Fair Lending Fear Holding Your Marketing Back?
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer
Why Savvy Marketers are Paying Attention to the Asian American Market
Attention marketers: if you’re looking for customers in a fast-growing market segment that has a lot of buying power, look no further than Asian Americans

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