Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

Beyond The Episode: Financially Empower Your Financial Institution

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for insights into using 3rd party data while staying privacy compliant, how to support your customers and members in a pandemic, and why mining your website may increase your prospect pool by 90%.

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Beyond Black Box Measurement: How to Finally Turn Your Marketing Department Into a Profit Center
Are you working with a vendor that gives you access to the three things you need to calculate a true ROI?
Rewriting the Marketing Rules in 2019
Key challenges companies are struggling with in truly understanding how to find their best customers and convince them to buy, plus the solutions to solve them
Majority-Minority America: Facing the Facts in the 21st Century
Most major metropolitan areas are already majority-minority, and the entire nation will follow suit in less than 30 years
Privacy or Personalization? Why Not Both?
Alternative solutions to enable to relevant content that’s wedded to the consumer’s privacy rights.
The Why Behind the Buy – Small Business Purchase Journey
The top four takeaways from the series premiere episode of The Why Behind The Buy podcast
Is Fair Lending Fear Holding Your Marketing Back?
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer
Why Savvy Marketers are Paying Attention to the Asian American Market
Attention marketers: if you’re looking for customers in a fast-growing market segment that has a lot of buying power, look no further than Asian Americans

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