Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

Strategy to Results: Multichannel Marketing

Multichannel marketing is not simply about advertising and marketing within a variety of channels. It’s about reaching your customers when, where and how they want to interact with your brand or your client’s brand. So where do you start?

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Blog Series: Three Keys to Maximizing ROI in Your Marketing Campaigns - #1 Identify
Part one of our special blog series talks about how we can help you identify your best customers – both today and in the future
Blog Series: Three Keys to Maximizing ROI in Your Marketing Campaigns - #2 Deliver
Special edition blog on how to turn identity graph data into a campaign that delivers the right message to your best customers
Blog Series: Three Steps to Maximizing ROI in Your Marketing Campaigns - #3 Optimize
Special edition blog on how to effectively measure campaign performance to drive critical optimization strategies
How Claritas’ Digital Analytics are Revolutionizing Outdoor Advertising
A look at new analytics tools that allow out-of-home (OOH) advertising providers to precisely measure conversion rates for their clients
An Inside Look at Hispanic Businesses
1 out of every 7 American businesses is run by a Hispanic entrepreneur. If you’re a B2B marketer, targeting these firms could have a huge impact on your company growth. Read this report to understand how to adjust your marketing to their needs.
Are You Ignoring Your Most Profitable Customers? (Follow these 4 steps and find out…)
Turn anonymous visitors to your website into known visitors. Understand their purchasing behaviors, then segment them so that you can retarget the best ones and grow revenue.
Can Your Identity Graph Do This?
See why we believe a truly robust identity graph not only gives you a unified view of your customer’s identity, it also gives you the ability to track the customer’s buying journey at every single touchpoint.
California Consumer Privacy Act of 2018: What Will Compliance Really Look Like?
With CCPA lacking critical details, data companies are working together to develop guidelines designed to offer compliance guidance to the industry
Six Questions to Ask Before Choosing an Identity Graph Partner
All identity graphs are not created equal, so it’s important to understand the exact capabilities an identity graph actually provides before you commit.
Five Omnichannel Marketing Secrets Your Competitors Won’t Tell You
Tips for adapting your marketing to understand a customer’s optimal path to purchase so you can calculate an accurate ROI for your campaigns
The Average Asian American Household Will Make $116,319 This Year – And Here’s Where They’ll Spend It
It’s official. Asian Americans are the fastest-growing population segment in the U.S., and they contribute a lot to consumer spending, so marketers, take note.
It’s Not Your Grandfather’s Data: Why Data Appending is the Unsung Hero in Effective Marketing
Getting the insights you need to customize your engagements with each unique customer requires connecting the dots with the right data
Multi-Touch Attribution: Why it’s All About the Data
MTA is a valuable tool for understanding a brand’s marketing efforts, but it’s not the only tool
Beyond Black Box Measurement: How to Finally Turn Your Marketing Department Into a Profit Center
Are you working with a vendor that gives you access to the three things you need to calculate a true ROI?
Rewriting the Marketing Rules in 2019
Key challenges companies are struggling with in truly understanding how to find their best customers and convince them to buy, plus the solutions to solve them
Majority-Minority America: Facing the Facts in the 21st Century
Most major metropolitan areas are already majority-minority, and the entire nation will follow suit in less than 30 years
Privacy or Personalization? Why Not Both?
Alternative solutions to enable to relevant content that’s wedded to the consumer’s privacy rights.
The Why Behind the Buy – Small Business Purchase Journey
The top four takeaways from the series premiere episode of The Why Behind The Buy podcast
Is Fair Lending Fear Holding Your Marketing Back?
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer
Why Savvy Marketers are Paying Attention to the Asian American Market
Attention marketers: if you’re looking for customers in a fast-growing market segment that has a lot of buying power, look no further than Asian Americans

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