Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

How the Right Data Helps Marketers Engage Audiences Through Connected TV

Claritas and Cadent team up to explain why marketers need to both identify and understand data to implement successful connected TV strategies.

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Blog Series: Three Keys to Maximizing ROI in Your Marketing Campaigns - #2 Deliver
Special edition blog on how to turn identity graph data into a campaign that delivers the right message to your best customers
Blog Series: Three Steps to Maximizing ROI in Your Marketing Campaigns - #3 Optimize
Special edition blog on how to effectively measure campaign performance to drive critical optimization strategies
How Claritas’ Digital Analytics are Revolutionizing Outdoor Advertising
A look at new analytics tools that allow out-of-home (OOH) advertising providers to precisely measure conversion rates for their clients
Are You Ignoring Your Most Profitable Customers? (Follow these 4 steps and find out…)
Turn anonymous visitors to your website into known visitors. Understand their purchasing behaviors, then segment them so that you can retarget the best ones and grow revenue.
Can Your Identity Graph Do This?
See why we believe a truly robust identity graph not only gives you a unified view of your customer’s identity, it also gives you the ability to track the customer’s buying journey at every single touchpoint.
Five Omnichannel Marketing Secrets Your Competitors Won’t Tell You
Tips for adapting your marketing to understand a customer’s optimal path to purchase so you can calculate an accurate ROI for your campaigns
It’s Not Your Grandfather’s Data: Why Data Appending is the Unsung Hero in Effective Marketing
Getting the insights you need to customize your engagements with each unique customer requires connecting the dots with the right data
Is Fair Lending Fear Holding Your Marketing Back?
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer

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