In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.
We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.
FEATURED MONTHLY BLOG ARTICLE
Is the Future of Banking in Underserved Markets?
The next era of banking growth is being shaped by Hispanic consumers: young, digital, and culturally dynamic. Institutions that move beyond generic strategies toward cultural relevance, precise segmentation, and measurable impact will lead; those that don’t risk falling behind in a rapidly shifting market.
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Top Trends in Smart Home Technology ....and How to Lean-In and Improve Your Marketing
It is projected that over half of US consumers will adopt smart home technology by 2025. In this blog we explore how several key trends are shaping this dynamic technology landscape, each with its own set of implications and marketing challenges.
Capitalizing on the Electric Vehicle Market
As the automotive industry undergoes a significant transformation, businesses must adopt innovative marketing strategies to capitalize on the burgeoning EV and hybrid automobile market. Among these strategies, audience segmentation, multichannel marketing and AI emerge as indispensable tools.
Maximizing Spring Vacation Marketing Through Audience Segmentation
As a travel industry marketer how do you maximize your strategy for the spring travel season? This blog looks at three ways you can easily create a more robust spring vacation marketing strategy by leveraging an effective audience segmentation solution.
Rideshare Industry Marketing: Audience Segmentation, Multichannel Marketing & Measurement
In the fast-paced (and evolving) world of rideshare companies, success hinges on the ability to effectively reach and engage a diverse audience of both consumers and potential drivers. In this blog, we explore how rideshare companies can harness the power of data-driven audience segmentation, multichannel marketing and campaign measurement and attribution.
Hitting The Mark with Podcast Advertising
There are so many advertising channels for Financial Services marketers to take advantage of these days, but that means it can often be quite overwhelming trying to decide which mix is the right one for your institution. While it's almost always a good idea to focus on a multichannel strategy, there are a few individual channels that have found themselves providing enormous returns for advertisers in recent years, like podcasts.
Blog: Audience Segmentation - The Choice is Yours
Audience segmentation is a vital tool for any company looking to maximize the impact of its digital marketing efforts. You need to carefully assess your goals and audience characteristics to choose the segmentation approach that aligns with your needs and resources. Read this blog to learn more.
Holiday Season Tips for Travel Industry Marketers
The 2023 Holiday travel season is poised to be a booming one. But as a marketer within the travel industry, are you ready? What do you need for a truly successful marketing effort this season? This blog goes into more depth on defining your audience and other key strategies for optimizing travel success.
Turning "Trending" Insurance Industry Challenges Into New Opportunity
In this blog, a complementary resource to Claritas' 2023 Insurance Report, we further explore some of the top challenges faced by various insurance industry providers, and introduce practical solutions you can implement into your strategy, with the help of Claritas.
The Pandemic as a Technological Catalyst
Major events have often been the catalyst for technological advancement. COVID accelerated technology surrounding such things as remote work, grocery shopping, food service and even the Metaverse. This blog explores those changes and which one are here to stay.
Making Marketing Success A Reality For Your Organization: Our Top Tips
Being a successful marketer includes constantly taking learnings from your last campaign and applying them to your next one. We gathered several of our Sales leaders at Claritas together to get their top tips for making marketing success a reality for your organization.
Auto Dealerships Can Drive Sales with Audience Segmentation
The automotive market is growing post-pandemic, but challenges still lie ahead. Multichannel marketing and segmentation can allow automobile dealerships to be agile, innovative and customer-centric, increasing sales and ROI. This blog looks at specific auto industry challenges and tips for navigating.
Is it Time to Rethink Your TV Advertising Strategy?
Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.
Hold On To Depositors and Capture More
Even though bank failures are extremely rare, the 2008 financial crisis and recent news about Silicon Valley Bank and Signature Bank might have your customers or members worried about the stability of their deposits. What can you do to ease their concerns? In this blog we share our top tips, and give actionable steps you can take now.
Multichannel Approach: Interview with Claritas SVP Quinn Jalli
A well-executed multichannel campaign can significantly increase your brand awareness, increase your leads and data for future campaigns, and even improve customer good will. To dive deeper into this important topic, we interviewed SME Quinn Jalil, SVP with Claritas.
Beyond the Episode: Let’s Be “Upfront” About TV Advertising
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn the advantages and disadvantages of leveraging OTT, how to create a targeted TV media plan, new innovations in the industry, and how to measure against your campaign goals.
Beyond the Episode Identity Resolution: A Multibillion Dollar Industry
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn how accuracy and scalability impact marketing personalization efforts and how identity graphs make the digital world more representative of the physical world.
Beyond The Episode: Dispelling Senior Population Myths
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn which assumptions about the 55+ population hold some truth, and which ones hold your brand back from connecting with high-value senior audiences.
Beyond The Episode: Solving the Dilemma of Personalization vs. Privacy
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how to stay on top of upcoming privacy rules and regulations, adopting a single compliance strategy across your organization and what smart steps consumers can take to gain more control over their data, plus what the implications are for marketers.
Beyond The Episode: Are You "Customer Centric" Enough?
Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how a segmentation analysis helped a utility company be a better provider to their built-in customer base, the KPIs that tell you if your marketing strategies are working, and what mistakes marketers are making when trying to be more customer centric.
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