Author: Monique Ruiz

Financial institutions are navigating what can only be described as a transformative period. Thanks, in part, to AI, tech continues to advance at a breakneck pace, resulting in a major shift in consumer expectations. As we look ahead to the next couple of years, AI will only continue to gain momentum, staying relevant will be even more challenging, and banks and credit unions will have to invest resources into what’s new and what’s next in order to remain competitive.

With markets fluctuating daily, financial institutions have their work cut out for them. Inadequate strategic focus and lack of competitive data can thwart efforts to achieve three vital objectives: Growing, acquiring customers and delivering a powerful customer experience. This blog looks at best practices gleaned from thousands of client engagements that can provide a path forward.

There are so many advertising channels for Financial Services marketers to take advantage of these days, but that means it can often be quite overwhelming trying to decide which mix is the right one for your institution. While it's almost always a good idea to focus on a multichannel strategy, there are a few individual channels that have found themselves providing enormous returns for advertisers in recent years, like podcasts.

In this blog, a complementary resource to Claritas' 2023 Insurance Report, we further explore some of the top challenges faced by various insurance industry providers, and introduce practical solutions you can implement into your strategy, with the help of Claritas.

The evaluations of the Claritas 2020 population and household estimates and projections shows low levels of bias and impressive levels of accuracy. This blog is an excerpt of a longer form paper by Claritas' own Ken Hodges and Rachel Cortes.

Being a successful marketer includes constantly taking learnings from your last campaign and applying them to your next one. We gathered several of our Sales leaders at Claritas together to get their top tips for making marketing success a reality for your organization.

Even though bank failures are extremely rare, the 2008 financial crisis and recent news about Silicon Valley Bank and Signature Bank might have your customers or members worried about the stability of their deposits. What can you do to ease their concerns? In this blog we share our top tips, and give actionable steps you can take now.

Claritas and Cadent team up to explain why marketers need to both identify and understand data to implement successful connected TV strategies.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn why the metaverse will be around for the long term and the role identity graphs play in this digital channel.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn the advantages and disadvantages of leveraging OTT, how to create a targeted TV media plan, new innovations in the industry, and how to measure against your campaign goals.

How is Claritas making sense of Census 2020 data and what are we incorporating into our own products and solutions? Find out in this blog, a follow-up to last year's Census 2020 - What's Next? episode of The Marketing Insider podcast.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn how accuracy and scalability impact marketing personalization efforts and how identity graphs make the digital world more representative of the physical world.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast to learn which assumptions about the 55+ population hold some truth, and which ones hold your brand back from connecting with high-value senior audiences.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how to stay on top of upcoming privacy rules and regulations, adopting a single compliance strategy across your organization and what smart steps consumers can take to gain more control over their data, plus what the implications are for marketers.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for how a segmentation analysis helped a utility company be a better provider to their built-in customer base, the KPIs that tell you if your marketing strategies are working, and what mistakes marketers are making when trying to be more customer centric.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for tips on how to engage with audiences across marketing channels, what it means to sell responsibly during a pandemic, and how to successfully work with a campaign execution partner.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for insights into using 3rd party data while staying privacy compliant, how to support your customers and members in a pandemic, and why mining your website may increase your prospect pool by 90%.

Check out the conversation that extended beyond the latest episode of The Marketing Insider podcast for insights into what the next advancements in streaming audio and podcast marketing will be, what kind of CPMs you should expect to pay for your campaigns, and how to determine which conversions were a direct result of your campaigns.

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With nearly 40% of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out.