Driving OOH measurement and attribution
Wrapify is a performance-driven ad platform for brands. The wrapped vehicles give brands the ability to run national, regional, or local OOH campaigns to reach and engage a target audience. Wrapify partnered with Claritas to track and attribute Wrapified impressions to online conversions, so their clients could evaluate campaign performance.
HOW WE DID IT
Using our Identity Graph, Claritas created a non-exposed control group that precisely matched group of people who had seen the campaign. By comparing the conversion rate of these two groups, Claritas could determine the lift rate for a Wrapify campaign.
THE CLARITAS EFFECT
20% increase in online booking for Alaska Airlines
13% increase in sign-up rates for Zoom
1005% increase in total game-day foot traffic for San Diego Padres
INTELLIGENCE YOU CAN USE
The most important metric for OOH advertising isn’t impressions, it’s conversions. With our depth of customer identifiers and segmentation data, Claritas can attribute and measure online and offline conversion for any marketing channel or message.