Claritas Podcast

The Why Behind the Buy

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Why Behind The Buy covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.


Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox

Email marketing has become the backbone of modern marketing campaigns, especially in the age of Coronavirus, and applying sound practices is critical. Join Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing as they share best practices for email campaigns, even in these turbulent times.

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