Claritas Podcast

The Why Behind the Buy

A monthly podcast for marketers focused on finding and targeting their ideal customers at scale. The Why Behind The Buy covers a variety of topics to help you effectively identify your best customers, deliver the right media and messages to them, and optimize the results to always be selling smarter.


Podcast Marketing & Measurement: Setting the Stage for Future Success

Podcasts are one of the most popular media channels, with the potential to hit $1B in revenue very soon, but the challenges of targeting, measurement and attribution often pose challenges for marketers. Are podcast advertisements creating buyers? Experts Dana Elmquist of Market Enginuity and Omer Jilani discuss how marketers can confidently jump into this growing media channel.

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