Author: Cort Irish

The Future of Marketing with AI Personalization
AI is the talk of the town these days, and in marketing, Claritas' AI personalization is quickly becoming a way for businesses to gain deeper insights into their targeted audience than ever before.
How to Incorporate Fast-Growing Channels into Your Media Mix: A Look at Connected TV Advertising
Fast-growing digital channels such as Connected TV make it easier than ever to create a multichannel marketing strategy that maximizes your return on investment. Know more about how to identify the right Connect TV audiences, deliver powerful campaigns and accurately measure the true impact your Connected TV campaigns have on driving conversions and better ROI.
Want Accurate Marketing Measurement? Why You Need a 3rd Party Partner with Transparency You Can Trust
Today’s consumer has more purchasing options and channels than ever before. Understanding how these options influence and impact decision-making and ultimately conversion behavior is not only important, but critical for marketers.
A Case for Independent Measurement
Accurately measuring campaign effectiveness starts with making sure you have an independent and transparent partner. Make sure you're asking the right questions when evaluating potential prospects.
5 Ways an Identity Graph Can Boost Your Bottom Line
Transformative Identity Graph technology and superior data science connects your customers’ and prospects’ real world data to their devices and digital behavior with more accuracy and scale than anyone in the industry.
The right partner should help you identify what’s working, and improve what isn’t
Measuring ROI is one of the biggest challenges a marketer faces today. Less than 30% of marketers today are highly confident they can measure ROI, yet according to HubSpot, marketers that measure ROI are 1.6 times more likely to get higher budgets. Selecting the right partner based on expertise and the ability to provide customized solutions that account for all measurement nuances is paramount.
Why There’s Never Been a Better Time to Launch an Acquisition Email Campaign
Integrating email into your multichannel marketing and measuring its effectiveness accurately is now easier than ever before. Through years of experience across a variety of industry verticals, see how marketers just like you have achieved tremendous ROI.
Attention Financial Marketers: Here’s why you should consider incorporating email into your marketing plan – and 10 questions you should ask before you do.
Engage the right financial services consumers more effectively and efficiently through email and the 10 questions you should ask before you do.
Why Most Return on Ad Spend Calculations are Wrong
Now more than ever it's essential that you receive unequaled insight into how individual audiences, as well as online and offline channels, are impacting your ROI.
Do This One Thing, and You Could Increase Your Marketing ROI by 50%…
Successful marketing strategies require a robust media mix environment making it even more critical that marketers have the ability to accurately measure how their multichannel exposures are contributing to online and offline engagements and conversions, and it's easier than you think.
Know more about what’s driving conversions
In today’s multichannel world, one big aspect of accurately measuring your campaign involves multichannel attribution, which is the process of linking a consumer behavior – such as a purchase – back to a specific marketing touchpoint.
Don’t get to any inbox, get to the right inbox
Email marketing has become the backbone of modern marketing campaigns, especially in the age of coronavirus, and applying sound practices is critical. We explore email marketing best practices to see higher campaign results, even in these turbulent times.
Podcast ad revenue expected to hit $1B in 2021
Podcasts are one of the most popular media going, and advertisers want to be a part of it, but the challenges of targeting, measurement and attribution often hold them back. Find out what didn’t make the Podcast Marketing & Measurement episode of The Why Behind The Buy podcast.
The why behind the Black consumer market buy
It’s one of the largest demographic groups in the United States, with a trillion-dollar spending power, yet it’s typically underserved and misunderstood. Find out what didn’t make The Black Consumer Market episode of The Why Behind The Buy podcast.
Identity Graphs: The Antidote to Spray-and-Pray Marketing
Identity graphs are the engines that drive powerful multichannel campaign by connecting consumers to their preferred channels and devices.
Grow Sales & Slash Acquisition Costs
An intelligent identity graph doesn’t just help you identify your best customer – it helps you make the right connections, so you can more effectively engage that customer and drive sales. Read more about what it is and how it can help you.
Guarding Against Retirement of 3rd Party Cookies
On January 12, 2020 Google announced a two-year plan that will make cookies obsolete on its Chrome web browser. While giving more control to the individual, it creates challenges for some companies in the advertising industry that offer identity resolution, audience targeting, and advertising effectiveness.
Looking for a Fast Way to Find 300,000 New Leads?
See how Claritas helped Metro by T-Mobile identify 300,000 new leads from previously unidentifiable traffic on their website in one month.
3 Keys To Maximizing ROI: Identify Your Audience
Part one of our special blog series talks about how we can help you identify your best customers – both today and in the future
3 Keys To Maximizing ROI: Deliver Your Message
Special edition blog on how to turn identity graph data into a campaign that delivers the right message to your best customers
3 Keys To Maximizing ROI: Optimize Your Campaign
Special edition blog on how to effectively measure campaign performance to drive critical optimization strategies
Analytics are Revolutionizing Outdoor Advertising
A look at new analytics tools that allow out-of-home (OOH) advertising providers to precisely measure conversion rates for their clients
Are You Ignoring Your Most Profitable Customers?
Turn anonymous visitors to your website into known visitors. Understand their purchasing behaviors, then segment them so that you can retarget the best ones and grow revenue.
Can Your Identity Graph Do This?
See why we believe a truly robust identity graph not only gives you a unified view of your customer’s identity, it also gives you the ability to track the customer’s buying journey at every single touchpoint.
Five Omnichannel Marketing Secrets Your Competitors Won’t Tell You
Tips for adapting your marketing to understand a customer’s optimal path to purchase so you can calculate an accurate ROI for your campaigns
It’s Not Your Grandfather’s Data…
Getting the insights you need to customize your engagements with each unique customer requires connecting the dots with the right data
P$YCLE Premier – Fair Lending
The simple way hundreds of financial institutions across the country are staying regulatory compliant while reaching their best prospects with tailored offer

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