Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.


Identity Graphs: The Antidote to Spray-and-Pray Marketing

Identity graphs are the engines that drive powerful multichannel campaign by connecting consumers to their preferred channels and devices.

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